Fonte: Marketing 2010 : strategies and solutions for a tumultuous economy. Nome do evento: AMA Winter Marketing Educators' Conference. Unidade: FEA
Assuntos: COMUNIDADE VIRTUAL, COMPORTAMENTO DO CONSUMIDOR, MARKETING DE RELACIONAMENTO, JOGOS DE COMPUTADOR
ABNT
ALMEIDA, Stefânia Ordovás de et al. The effects of participation in online brand communities: finding from Xbox communities in Brazil. 2010, Anais.. New Orleans, LA: American Marketing Association, 2010. Disponível em: http://convention3.allacademic.com/one/ama/winter10/index.php? Acesso em: 28 abr. 2024.APA
Almeida, S. O. de, Dholakia, U., Mazzon, J. A., & Muller Neto, H. F. (2010). The effects of participation in online brand communities: finding from Xbox communities in Brazil. In Marketing 2010 : strategies and solutions for a tumultuous economy. New Orleans, LA: American Marketing Association. Recuperado de http://convention3.allacademic.com/one/ama/winter10/index.php?NLM
Almeida SO de, Dholakia U, Mazzon JA, Muller Neto HF. The effects of participation in online brand communities: finding from Xbox communities in Brazil [Internet]. Marketing 2010 : strategies and solutions for a tumultuous economy. 2010 ;[citado 2024 abr. 28 ] Available from: http://convention3.allacademic.com/one/ama/winter10/index.php?Vancouver
Almeida SO de, Dholakia U, Mazzon JA, Muller Neto HF. The effects of participation in online brand communities: finding from Xbox communities in Brazil [Internet]. Marketing 2010 : strategies and solutions for a tumultuous economy. 2010 ;[citado 2024 abr. 28 ] Available from: http://convention3.allacademic.com/one/ama/winter10/index.php?